In professional golf, the more one loses in a golf tournament, the more they are paid. Sounds fair and convenient. It now appears that the PGA Tour will reward golfers financially in some other way, depending on whether or not they have to deal with the golfer along the way.
According to Golf Week, the PGA Tour created the "Player Impact Program" this year, with a PGA Tour spokesman confirming that the program is "to identify and reward players who inject positive action." Give. " In short, at the end of the year, the 10 most popular golfers will distribute $ 40 million in prize funds, with the top golfer receiving 8 million.
How the PGA Tour will determine what is actually considered "popular" comes at a glance. Broadcast exposure, brand awareness, social media value, as well as various ranking structures based on Google search have been incorporated into reality. Not surprisingly, Tiger Woods was considered the most popular golfer using the 2019 figures.
One of the reasons for the Player Impact program was that it was a response to Saudi Arabia's "Premier Golf League", which is trying to use the world's top golfers to play on a guaranteed payday. The Player Impact Program is a way to pay big names for the PGA Tour so that they don't have to pay more and completely eliminate the competition appeal.
The system is likely to have a wide range of views. On the one hand, it's a way for well-known golfers to pay to represent the PGA Tour brand. On the other hand, $40 million has been paid to the golfers who are the highest earners in the first place (on course and sponsorship). At least when you get paid based on performance, it's about who is the best golfer in a tournament. This, just like in the European (currently breaking) Super League, an argument can be made here that whichever player implements the program will make the rich richer.
Either way, it appears that the most famous golfers will cash in on the hopes of the PGA Tour that they are not taking their talents to Saudi Arabia.
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